Last updated: 10 September 2026
These terms govern your use of Store Doctor, a service operated by Insight Sessions Ltd ("we", "us", "our"). By connecting your Shopify store or subscribing, you agree to these terms.
Store Doctor connects to your Shopify store with read-only access, analyses your store's order data and page-speed performance using AI (specifically, Anthropic's Claude API), and generates a diagnostic report highlighting potential issues and estimated areas for improvement. Estimated financial figures in your report (such as estimated revenue impact) are calculations based on your store's data and industry benchmarks — they are estimates, not guarantees or measured outcomes.
Reports, findings, and recommended actions are AI-generated and provided for informational and educational purposes only. They are not professional business, financial, technical, or legal advice, and AI-generated content can occasionally be inaccurate or incomplete. If you choose to act on a finding — including altering your store, removing or installing apps, or changing marketing spend — you do so at your own discretion and assume full responsibility for that decision and its outcome.
We aim to be accurate about what's currently live. Any feature marked "coming soon" on our pricing page is not yet active — you will not be charged extra for it, but it is not yet part of your current service. We'll update our site when a feature moves from "coming soon" to live.
Store Doctor's findings are generated using an AI model and automated calculations based on the data available to us. While we take reasonable steps to keep this accurate, findings, scores, and estimated figures should be treated as guidance, not professional business, financial, or legal advice. We are not liable for business decisions made based on your report.
Store Doctor only reads data from your store via Shopify's API — we have no access to, and make no changes to, your storefront's theme code, backend files, or any other part of your live site. Accordingly, we accept no liability for pre-existing errors on your site, drops in search engine ranking, conversion rate changes, app or code conflicts, or any other issue with your storefront, whether or not related to a finding in your report.
To the maximum extent permitted by law, our total liability to you arising from or related to these terms or your use of Store Doctor is limited to the amount you paid us in the 12 months before the claim arose. We are not liable for any indirect, incidental, or consequential damages, including loss of profits or revenue, even if we were advised such damages were possible.
We may suspend or terminate your access to Store Doctor if you breach these terms, including by attempting to disrupt, reverse-engineer, or abuse the service. Where reasonably possible, we'll notify you before doing so. You may stop using Store Doctor and disconnect your store at any time, as described in Section 6.
You agree to indemnify and hold Insight Sessions Ltd harmless from any claims, losses, or damages arising from your misuse of Store Doctor or your breach of these terms.
You may disconnect Store Doctor from your Shopify store at any time via your Shopify admin. See our Privacy Policy for details on what data we collect and how it's handled.
These terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
Store Doctor is a business-to-business service. By subscribing, you confirm you're doing so in the course of a business, trade, or profession, not as a consumer. Accordingly, statutory consumer rights that apply only to consumer contracts — including the 14-day "cooling-off" cancellation right under the Consumer Contracts Regulations 2013 — do not apply to your subscription.
If any provision of these terms is found unenforceable, the remaining provisions will continue in full force and effect.
We may update Store Doctor's features or these terms over time. We'll update the "Last updated" date above when we make material changes.
Insight Sessions Ltd
Email: hello@insightsessions.co.uk